Press release adalah pseudo news story (peristiwa yang diberitakan adalah peristiwa yang diciptakan oleh public relations) yang berupaya meyakinkan editor atau reporter akan adanya nilai berita dari seseorang, peristiwa, barang atau jasa yang diinformasikan; press release secara sederhana merupakan pernyataan yang sudah dirancang sebelumnya untuk didistribusikan di media massa. Tujuannya adalah untuk memberikan informasi yang berguna, akurat, dan menarik kepada media massa. Jadi, pada dasarnya press release merupakan berita tentang poerusahaan (individu, kegiatan, pelayanan atau produk). Berita tersebut dikirimkan atau disiarkan ke media (pers), sehingga disebut juga siaran pers atau news-release.
Sumber : Kriyantono, Rachmat. 2012. PR Writing: Teknik Produksi Media Public Relations dan Publisitas Korporat. Edisi ke-2. Jakarta: Kencana.
Dalam dunia perhotelan, press release biasanya dibuat oleh seorang Marketing Komonikasi atau bisa juga dibuat oleh Staff Public Relation. hal ini sangat diperlukan karena akan digunakan dalam banyak hal seperti brosur, media cetak / majalah, maupun media online.
berikut adalah salah satu contoh press release yang pernah saya buat di tempat saya bekerja sebelumnya :
KUTABEX
BEACH FRONT HOTEL
Think
Kuta… Think Kutabex.
Badung, June 20th, 2017 - Kutabex Beach
Front Hotel is located in the heart of Kuta, Bali. Walking distance from Kuta
Beach and surrounded by the souvenir market, Beach Walk Shopping Mall, local
and International food attractions and Bali's Night Life. The Hotel is designed
with cruise ship concept and furnished with modern facilities from lobby hotel
until our The Seven Rooftop Bar. Meet the sunset and greet the blue sea with
our outdoor pool, facing the beach and imagine you are on a short journey to
the paradise island with us. We are pleased to welcome you on board
To accommodate your business and leisure meetings, seminars,
events, banquets, weddings, and your special events, we provide you a
multifunction rooms with capacity from 10 – 500 persons equipped by modern
complete audio - video facilities and supported WiFi. A choice of coffee break,
lunch and dinner menu also available for you with local and international
dishes. Our staffs will personalize to assist you in arranging any of your
events.
The Seven Rooftop Bar
The
best view is served here with exquisite sunset time, located on the 4th
floor of Kutabex Beach Front Hotel. Facilities with outdoor swimming pool and 3
pool tables, we deliver cozy, vintage bar, and provide cocktails indulge in
international luxury dinning causine. Open daily start from 7.00 till 23.00,
enjoy
your
day at The Seven Rooftop Bar available for breakfast, lunch and dinner.
Kutabex Bar & Resto
Situated
on Jalan Pantai Kuta, at Kutabex Beach Front Hotel Building. Facilities with 4
pool tables and sport channel while the guests enjoy an icy cold beer with
tapas, Enjoy your lunch and dinner with Live band everyday, open daily start
from 10.00 till 24.00.
Kutakita Massage
The
spa services also available with various treatments: Massage, reflexology,
manicure and pedicure handled by professional therapist a good quality of
product. Kutakita Massage open daily start from 11.00 till 23.00.
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